Here, you can associate your Page with up to three hashtags (try a mix of niche and broad ones). The Communities panel is on the right-hand side of your Page admin view. Then use these ideas to brainstorm for your next live stream. Filter for your target audience by industry, function, location and level of seniority and see which topics are trending in real-time. See your audience demographics and what type of content resonates most with them. Knowing your audience is key to creating relevant content too. You can also grab ideas from LinkedIn’s monthly blog series on trending content. Stick to topics that perform well on LinkedIn, and that are related to your brand in some way. On LinkedIn, that audience largely consists of educated, business-minded people, as well as students and hospitality workers. Knowing your audience is key for creating engaging content. What does it take to create a great one, though? Choose a relevant topic So, now you know how to create a LinkedIn Live video. That way, members who missed it can still access your content. LinkedIn will post your video on your Recent Activity or Page feed after you’re done. ![]() To stop streaming, hit the end broadcast button. You don’t want any technical issues interrupting the stream! Make sure you have contact information for the third-party’s support team on hand. Now that you’ve got your support system and equipment set up, push the broadcast button on the third-party tool to start streaming. Include some subtle branding in the background, like a mug with a logo.įor more tips on how to set up, check out our blog post about creating other types of Linkedin videos. Background: Make sure your surroundings look clean and professional.Body language: Face the camera, smile, and relax.Audio: Always do a sound check before going live.Camera quality: The higher the quality, the better! (The rear camera of your phone usually beats the “selfie” cam.).Camera position: Get close, but not too close.Lighting: Bright, natural light is best.But there are a few other technical details to consider: We already mentioned how important a strong internet connection is. That way, you can reply once you have time to catch your breath. Otherwise, ask them to write down the best questions on a piece of paper. Have your colleague reply to user comments for you if possible. (Get them to refresh their browser if they’re having trouble.)Įngage viewers by liking and replying to comments as you stream, like Akosua Boadi-Agyemang does in the photo above. They can also find your video on the “recent activity” tab of your page. Your partner should receive a notification as soon as you start streaming. Ask a colleague to log onto LinkedIn and monitor your stream for you. It can be hard to keep up with live comments while you’re talking. Plug in an ethernet cable if your signal is too weak. You’ll need an upload speed of at least 3 mbps, or your video won’t stream properly. Authenticate your LinkedIn account using the tool.Īlso, sync it to the phone, table or device you’re planning to stream from. Sign up for a third-party broadcasting tool to create your video.įor those just getting started, we recommend Socialive and Switcher Studio. You’ll need one for streaming the video, and one for monitoring live comments. Make sure you have at least two devices available before you stream. ![]() To create your first LinkedIn Live video, follow these simple steps: Note: To get started with LinkedIn Live, please submit an application. Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos-pre, during, and post streaming.
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